I have read The Perfect Pitch, by Jon Steel, and thought it was a great book on the new business process at ad agencies. I just found a podcast by Jon covering a number of different issues from communication, creativity, how being "connected" 24 hours a day stifles problem solving and new business. Clearly a very smart guy with some terrific insights.
Listen to Jon at http://drt.fm/jon-steel/
Enjoy...
Mark Schnurman
filamentinc.com
Tuesday, September 23, 2014
Tuesday, September 9, 2014
The Spark - Inspiring Better Presentations
While this blog is dedicated to winning new business part of the new business process is the presnetation. Filament has launched a new blog (The Spark) dedicated to inspiring better presentations which looks both withing advertising and beyond advertising to share lessons and thoughts on what makes for a great, compelling presentation.
Check out The Spark.
Check out The Spark.
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