There is a great article by Andrew McMains in AdWeek on the demands that clients and prospects are placing on agencies. The article calls out a few of the recent pitches that Zappos and Amazon are engaged in. If you haven't heard, the short list for these pitches is near 10 agencies for pitches. Apparently the short list is getting longer.
The following is the link to the article.
Mark Schnurman - Pitch Consultant