The most imporatant part of the content...

The key to most new business presentations is figuring out what parts of the presentation should stay and what parts of the presentation are not necessary.

Mark Schnurman
Pitch Consultant
www.filamentinc.com

I just conducted a workshop in Kansas City for the AAAA on presenting creative work. It was a full house with people from all over the mid-west. The big takeaway for most of the people in the room was ..."Remember, you are solving a business problem, not a creative problem." This means that the greater the business credibility that the creative staff has during the presentation, the more likely the client/prospect is to accept your solution.

Something as simple as reiterating the strategy prior to showing the creative work can help to establish the creative staff's credibility. I understand that it is likely that the planner or account person just presented the strategy, and it may seem redundant for you to do a brief summary of the strategy. Recognize you are doing this brief summary of the strategy to show that YOU understand the strategy.

I am a big believer that in the creative world countless hours are wasted reworking creative not because the creative needed reworking, but because the client didn't "get it." I am a big fan of getting ideas accepted more quickly so do whatever it takes to get that to happen.

Mark Schnurman
Pitch Consultant
www.filamentinc.com